According to recent statistics, employing RevOps in a business environment can increase sales productivity by 10-20%. That’s a good figure for businesses that want to expand their operations and increase productivity.
RevOps gives your business the boost it needs to compete favorably, regardless of the industry you are in.
Read on to learn more about this strategy and how it can benefit your business.
To Begin With, What is RevOps?
RevOps is a business strategy used by B2B and B2C establishments to maximize revenue potential. The main aim of this strategy is to encourage collaboration between the sales, customer support & success, marketing, and finance departments of a business, ensuring that all these departments are striving to achieve the same revenue goals.
When you work with a top-class RevOps provider like RevPartners who not only has answers to questions like ‘What is RevOps‘, and ‘Why is RevOps Important For Your Business’, you can be sure of reaching the top level of revenue optimization.
Why Should You Adopt RevOps?
If you’re going to spend some money to make your business perform better, it has to be worth it. So here’s how RevOps will bring value to your business:
1. Aligns your teams to unified revenue goals
Disjointed teams have a common challenge of not having a shared vision, thus they won’t be trying to achieve similar revenue objectives. RevOps focuses on improving communication and aligning teams with no limitation to location, thus making sure everyone is on the same page. Besides, unifying your teams is a crucial step in saving time and resources as you won’t have to keep transferring data across departments.
2. Data that you can rely on to make decisions
Here’s where the saying “What gets measured gets managed” applies. If you’re able to measure the performance of your revenue operations, it will be easier to manage them.
RevOps ensure that you are looking at the same data across departments. That way, you can decide what to manage better and how to do it. In some cases, you can even identify what to do away with, depending on the objectives that you want to achieve.
3. Faster Cycle Times and Smoother Sales Processes
The main challenge that businesses encounter in meeting set goals is unhealthy competition between teams. A good example is the competition that exists between sales and marketing teams.
If the employees in such teams are made to realize that they belong to the same team, they can work collectively to patch all sticky points and promote a smoother sales process. And since less time is being used pointing fingers and resolving conflicts, you’ll also see an increase in the sales cycle time.
4. Efficient use of tools and technology
RevOps is a strategy that is built on the foundation of helping you do more with what you already own. Rather than pushing you to acquire new tools and technology to achieve your goal, it creates the right environment for you to maximize the tools you already have.
If your teams are able to implement RevOps and use it effectively, you can expect to capture more accurate information and trustworthy data. That way, repetitive tasks can be taken care of and your teams can be free to focus on tasks that need more attention.
5. More lovable experience for customers and team members
RevOps focuses on streamlining the performance of your company in meeting revenue goals and it clearly shows your teams where they are headed while highlighting any obstacles along the way. That way, your teams can pay attention to solving these challenges together.
A happy team will be inclined to offer better services to your customers so that everyone goes home happy at the end of the day.
To sum everything up,
RevOps is an exciting practice for many businesses, when you consider the benefits promised – it’s the thought of implementation that isn’t so encouraging.
The good thing is that despite being a complete overhaul of your system, you can always do it gradually. And if you’re wondering what step to take first, the team at RevPartners is always available to help.